Member Article

Wirral's Fine Controls to create industry leading platform

Wirral-based process controls and instrumentation specialists Fine Controls (UK) Ltd have received funding to redesign and build a new, search engine optimised website.

The business has been supplying Instrumentation and Control equipment since 1994 and now serve an ever-expanding customer base, both in the UK and globally.

Over the past 20 years, the company has gone from strength to strength, working with the likes of Fairchild, Burkert, and Midland Pneumatics, establishing themselves a firm reputation as industry leaders.

And now they wish to create a new platform, with the help of Preston digital agency Bespoke Internet, that will set an advanced standard in their sector. It will be a new, clean and modern E-commerce website that is also integrated with the firm’s back office system.

Steph Upham, CRM & Marketing Co-Ordinator at Fine Controls, said:

“We’ve been a long-standing client of Bespoke since we first approached them 11 years ago to build our website. Our web presence has always been important to us but the website and our online marketing have become much more prevalent.

“We are more than confident that Bespoke can help us take Fine Controls to the next level and effectively deliver a new website that will further enhance the look and functionality of our online presence and confirm our positioning in the UK.”

Although the existing website has served the company well, it is felt that now is the right time to invest in a new platform and a modern, fresh design. The business is also keen to develop an E-commerce capability so that they can start to sell products online.

Creation of the website including build, testing and launch will take approximately 6 weeks and the new site is scheduled to go live Spring of 2015.

Darren Wilson, Creative Director at Bespoke, said:

“We are thrilled to have secured a second contract with Fine Controls. The aim of this project is to create a new website that is different and stands out in the sector whilst remaining professional and trustworthy. Like every project at Bespoke the site will be very much focused on conversion to generate more leads and sales for Fine Controls.

“Ultimately, the design of the new website will secure the company’s positioning within the market and be good enough to win awards.”

This was posted in Bdaily's Members' News section by Fine Controls .