Member Article

TRUSTe issues EDAA Trust Seal to Sizmek

Sizmek (NASDAQ: SZMK), a leading open ad management company for advertisers, agencies and publishers worldwide, today announced that it has been awarded the European Interactive Digital Advertising Alliance (EDAA) Trust Seal from independent industry Certification Provider TRUSTe. The accreditation demonstrates Sizmek’s compliance with the EU Self-Regulatory Programme for Online Behavioural Advertising (OBA). Earning the Trust Seal is the last stage for companies that meet the standards required to commit to the self-regulatory programme, which validates compliance and conveys trust within the market.

Andrew Bloom, SVP Corporate & Business Development at Sizmek, comments: “The EDAA Trust Seal reinforces our commitment to operating transparently and offers further reassurances to the market that we are fully compliant with the OBA programme and a trusted ad tech provider.”

Dr. Oliver Gray, Director-General of the EDAA, added: “With the addition of Sizmek we are pleased to see the EDAA Trust Seal gain further traction as a symbol of compliance and a real added value to companies that achieve it.”

“We’re pleased to announce that TRUSTe has certified Sizmek as compliant with the EU Self-Regulatory Programme for OBA.” said TRUSTe CEO Chris Babel. “This allows Sizmek to display the seal on their website to show customers that they meet the standards in the European Principles on Online Behavioral Advertising.”

Founded by leading European bodies, the EDAA’s principal purpose is to licence the use of the OBA icon to companies involved in online behavioural advertising across Europe. The Trust Seal enables advertisers and agencies to identify the advertising partners that uphold the leading industry standard when delivering advertising based on consumers’ inferred interests.

About Sizmek

Sizmek Inc. (NASDAQ: SZMK) fuels digital advertising campaigns for advertisers, agencies and publishers around the world with cutting-edge technology to engage audiences across any screen. For the last 15 years, the online business that is now Sizmek has proudly pioneered industry firsts in digital, including rich media, video and online targeted advertising across channels. Sizmek’s open ad management stack, Sizmek MDX, delivers the most creative and impactful multiscreen digital campaigns, across mobile, display, rich media, video and social, all powered by an unrivaled data platform. With New York City as a center of operations, Sizmek connects over 13,000 advertisers and over 5,000 agencies to audiences, serving more than 1.5 trillion impressions a year. Sizmek operates on the ground in 48 countries with a team of over 850 employees.

About EDAA

The European Interactive Digital Advertising Alliance (EDAA) is a non-profit organisation based in Brussels and is responsible for enacting key aspects of the self-regulatory initiative for Online Behavioural Advertising (OBA) across Europe. EDAA principally acts as the central licensing body for the OBA Icon and provides technical means for consumers to exercise transparency and control over OBA through the youronlinechoices.eu online consumer choice platform. EDAA is governed by EU-level organisations which make up the value chain of OBA within Europe and acts to ensure European consistency in approach.

About TRUSTe TRUSTe is the leading global Data Privacy Management (DPM) company and powers trust in the data economy by enabling businesses to safely collect and use customer data across their customer, employee, and vendor channels. Our SaaS-based DPM Platform gives users control over all phases of data privacy management from conducting assessments and implementing compliance controls to managing ongoing monitoring. Our DPM Services, including assessments and certifications, are delivered by an expert team of privacy professionals. Thousands of companies worldwide rely on TRUSTe to minimize compliance risk and protect their brand.

This was posted in Bdaily's Members' News section by Sizmek .