Member Article

The new generation of lead generation

A surge of talent has assembled in a North East start-up specialising in unique lead generation techniques for small and medium sized businesses

Ensuring the best possible start to their January launch, marketing strategy provider SME Business Chat (SMEBC) has appointed a fresh, young lead generation team to cement the success of the business’ three-month trial period.

In their new marketing roles, University of Sunderland graduates, Naomi Mellon, Connor McGregor and Daniel Newberry will be responsible for providing clients’ web-chat services as well as tailored social media marketing that’s designed to drive traffic, raise awareness of the web-chat service, and boost engagement.

Social media marketing intern, Connor McGregor, said: “It’s an exciting time to be a part of SMEBC because we’re doing something that hasn’t actually been done like this before. During the trial we aim to demonstrate that our techniques provide measurable and profitable lead generation that has a competitive edge over the current alternatives.

“Gone are the days of navigating through a range of numeric menus to reach a call centre. Web visitors are now able to multitask while conversing with a chat agent.”

As a partner of the new venture, IT consultancy Wolf Group are hosting the contact centre at their North Shields office while the SMEBC trial period takes place. Providing technical support and advice, the software development firm will also help to maintain systems, thus ensuring a smooth launch to the service.

Managing director of Wolf Group, Marc Fowler, said: “The approach is unique in that it offers two separate services in hybrid; one that drives customers to your website and another that engages with them to effectively build confidence and generate warm leads. Leads that businesses may never have known existed.

“Web-chat provides the opportunity for these small and medium sized enterprises to minimise their contact centre costs by condensing multiple customer telephone calls to web-chats. These web-chats can be handled by one contact centre representative simultaneously, saving both time and money.”

Initially three Sunderland graduates have been appointed while the trial period takes place. By February the number of social media marketing agents is expected to double.

In the coming months SMEBC plan to develop their portfolio of clients targeting businesses from financial services and energy companies to leisure clubs and restaurants. Web chat services are expected to run from 12pm to 8pm seven days a week.

This was posted in Bdaily's Members' News section by Wolf Group .