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Leeds' Irwin Mitchell team works on ASOS joint venture into 3D shopping

The Leeds corporate team at law firm Irwin Mitchell has advised Trillenium UK Ltd on a joint venture with ASOS Ventures Ltd, the venture capital arm of ASOS plc.

The deal sees ASOS Ventures take a minority shareholding in Trillenium. Together, the two companies are to looking to explore the options for developing a unique 3D interactive shopping platform.

ASOS Ventures CEO, Nick Robertson, said: “ASOS has a long and successful track record of revolutionising the retail market.

“We are delighted to announce the new venture with Trillenium and look forward to discovering the future world of online fashion destinations for 20 somethings.”

Trillenium (UK) Limited founder and entrepreneur Hrvoje Prpic said: “We have started on an incredible adventure and ASOS wanted to come with us because they too are pioneers and one of the planet’s greatest revolutionaries.

“We’ve now built ASOS prototypes in Oculus Rift, Google Cardboard and Unity and ASOS love that so now we’re working together.

“We are looking to change the online fashion shopping experience beyond recognition.”

Sandip Khroud, senior associate within the Corporate team at Irwin Mitchell in Leeds, advised Trillenium on the deal. He said:

“ASOS and Trillenium are innovators in their fields and this is an exciting deal to be involved with.

“The two businesses are on an interesting journey together with this new venture and I look forward to seeing how it progresses.”

This was posted in Bdaily's Members' News section by Clare Burnett .