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Newcastle’s Weekend Box announces new £150k promotion partnership with French bakery brand

Award-winning children’s activity box service Weekend Box and leading French bakery brand Brioche Pasquier have announced a new £150k promotion across 3.3 million units of Pitch - Brioche Pasquier’s individually wrapped snacking brioche - starting in March 2015.

The promotion will feature six limited edition Weekend Box stickers to collect, each one containing a unique code that offers customers their 1st Weekend Box for FREE (worth £7.50) across a three-month period.

Weekend Box create and send themed activity boxes for children aged 3-6 containing activities to make, bake, explore and more together with the bits you need through the post.

Boxes come addressed to children on a regular fortnightly or monthly basis and are neatly designed to pop right through your letterbox!

To celebrate the tie-up, Weekend Box have created a special Pitch-themed activity box featuring their four Weekend Box Gang characters competing in different sporting events along with a brand new front cover for the boxes.

Weekend Box founder, Andy Stephenson, said: “This promotion is an amazing opportunity for us: when we first met up we could both see the beautiful affinity between our audiences so it seemed like a natural fit.”

With ambitious growth plans for 2015, Weekend Box are already in discussions with a major high-street retailer to run a second promotion later in the year and are actively seeking further brand partnerships.

Events and Promotions Manager at Brioche Pasquier, Neil Lunn, said: “We’re really impressed with the creativity that Weekend Box have put into this promotion, from the co-branded stickers to the bespoke activities that fit our brand and will feature in the promotional Weekend Boxes

“Weekend Box completely understood our promotional requirements and have created something hugely valuable to families as well as an innovative idea that’s tailored to our brand.

“Weekend Boxes are really valuable promotion products: they’re high value, targeted to our customers as well as being delivered to the heart of peoples’ homes.”

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