Member Article

Vantage Motor group hits £215 million turnover with new Bradford dealership

Vantage Motor Group’s turnover has reached £215 million after completing the acquisition of Stratstone Honda in Bradford, its first dealership in West Yorkshire.

The move is the next phase in Vantage’s long term strategy with Honda, which continues following the Group’s first Honda acquisition in 2013, in Barnsley.

Honda has recently revealed plans to revive the brand’s fortunes in the UK with improvements coming in this year fuelled by new car launches and retention tools.

The dealership will sell 350 used and 500 new cars per annum and will be rebranding as Vantage Honda – Bradford. All 20 of the current staff at the dealership will be retained and the business is committed to further investment at the site.

Mark Robinson, managing director of Vantage Motor Group, said: “We are very pleased to acquire our first dealership in West Yorkshire and to further strengthen our growing relationship with Honda.

“The acquisition is part of our ongoing growth strategy and demonstrates our commitment to further developing the Vantage business in Yorkshire.

“This is a very important year for Honda UK as it lays the foundations for a brighter future and we are gearing up with the brand at the ideal time with this acquisition.

“We look forward to ensuring that customers continue to receive the same high standards and levels of service that have driven our success in other parts of the UK.”

Leon Brannan, head of Car for Honda (UK) commented: “We are delighted to be expanding our relationship with the Vantage Motor Group with the acquisition of this second site in Bradford.

“It represents a great opportunity for both Vantage and Honda in their local Yorkshire territories off the back of their success in Barnsley. And great timing with a complete and exciting refresh of the Honda range over the next 12 months as we look to grow our business.”

Vantage was advised on the acquisition by Walker Morris and Grant Thornton.

Over the past year Vantage Motor Group’s turnover has grown from £65 million to more than £210 million. The group employs 500 people and has increased its number of sites from seven in Yorkshire and Lancashire to 20 across the North of England and the West Midlands.

This was posted in Bdaily's Members' News section by Clare Burnett .