Partner Article

West Ham sign £20 million sponsorship deal with BetWay

West Ham United have announced a new record shirt sponsorship deal with online bookmakers Betway, less than a month after the collapse of their previous sponsor.

The club’s previous sponsor, Alpari, collapsed when the Swiss company went into liquidation last month.

However the club has managed to secure a new partnership with Betway, which is the biggest commercial deal in West Ham’s history.

It is understood that the agreement will see Betway pay West Ham £20 million over the next three and a-half years, dwarfing the previous deal with Alpari, which was worth £3 million per year.

West Ham’s vice-chair, Karren Brady said: “We are pleased to welcome Betway to the club as our new principal sponsor, in what is our biggest-ever commercial deal,

“Like us, Betway are an ambitious, forward-thinking company and the size of the agreement reflects our status as one of the fastest growing brands in world football.

“Betway join us at one of the most exciting periods in our history and we will be working closely with them as we prepare to bid an emotional farewell to our home of more than 110 years before moving into our stunning new stadium in 2016.”

This was posted in Bdaily's Members' News section by Ellen Forster .