Member Article

Manchester-based Havas PR “delighted” to win Co-op’s Well contract

Havas PR Manchester has been appointed by The Co-operative Pharmacy, the third largest pharmacy business in the UK, with 780 branches nationwide.

The Co-operative’s pharmacy business was acquired in July last year by Bestway Group, the UK’s second largest independent wholesaler, for £620 million.

Havas will be responsible for the public relations programme to support the roll out of the new brand, Well, across the UK, running both the National and Regional Press Offices.

Well will also invest a further £1.6 million in establishing a new headquarters in Manchester, relocating 227 colleagues from the current Co-operative Group Head Office at Angel Square in Manchester to 22,000 sq. ft. Merchants Warehouse, a Grade 2 listed building in the city’s historic Castlefield district.

MD of Havas PR, Brian Beech, “We are absolutely delighted to be on board as one of The Co-operative Pharmacy’s marketing partners to help with the brand journey that lies ahead.

“Last year was one of our most successful ever and this very significant new business win is a great way to start 2015.”

Marketing lead at The Co-operative Pharmacy, Andrea Smith, said: “Havas PR’s unrivalled experience and expertise in the retail sector and their ability to demonstrate how national brands are building themselves region by region, based on their ‘Life is Local’ philosophy, meant that they were the perfect PR partner for us at this exciting time.”

This was posted in Bdaily's Members' News section by Sophia Taha .