Member Article

Gateshead premium snacking brand Manomasa secures listing with Waitrose

Gateshead-based Premium snacking brand Manomasa, which offers a range of tortilla chips in adventurous flavours, has secured a listing with national retailer Waitrose.

Available from 2nd February 2015, nationwide across the UK, will be stocking four varieties from the Manomasa tortilla chip range: Sea Salt & Cracked Black Pepper, Chipotle & Lime, Manchego & Green Olive and Tomatillo Salsa.

Following the brands listing in Whole Foods, Ocado, Fortnum & Mason and independent delis, launching into Waitrose was the next step for the growing brand of tortilla chips.

Shaking up all expectations of the tortilla chip, Manomasa pays tribute to the original tortilla chip - the totopo - whilst branching out into new tastes, sensations and textures inspired by the diversity and creativity of street food culture.

The partnership is central to the company’s growth strategy and key to capturing a bigger share of the UK’s premium snacking category. Snacking is deeply ingrained among UK adults with 98% of adults snacking at home, work or a place of study and 70% of adults snacking when on the go.

Two thirds of adults who snack do so at least once a day, with almost three in 10 doing so twice a day or more. This demonstrates how popular snacking is but also the challenge for Manomasa to grow penetration further – the new listing with Waitrose is a great start, as it will enable the brand to grow its customer base and expand revenues in 2015.

Each variety of Manomasa tortillas has a distinctive shape (designed for snacking, scooping or dipping), texture (using super-seeds, such as sunflower, linseed and caraway for extra depth and bite) and exciting flavour combinations to suit the modern palate, for a unique snacking experience.

Manomasa Founder, Calum Ryder, said: “We’re really excited to be launching into Waitrose stores as we believe that the Waitrose shopper will appreciate the passion that goes into creating every variety within the Manomasa range.

“The chips are all unique in flavour, texture and shape, and every ingredient is chosen with the utmost care and attention to ensure we continue to deliver innovative and adventurous flavoured varieties to meet consumer demand.”

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