Member Article

Leeds student entrepreneurs follow hipster trend and set up Headingley cereal cafe

Two Leeds Beckett University graduates are set to open a new cereal café in Headingley.

BA (Hons) Marketing graduates Jen Gibb and Zoe Blogg will launch Moo’d Cereal House, a bar-style café, which will serve more than 100 types of cereal from around the world, on Wednesday 18 February.

In developing their business concept, the entrepreneurial duo received support from Leeds Beckett’s Enterprise Academy, including mentoring from a business advisor and a proof of concept grant designed to help establish the feasibility of their business idea.

Speaking about the launch of the café, Jen Gibb said: “We are really excited about launching Moo’d. It’s a totally new concept for Yorkshire, but the response from people has been really positive so far.

“Zoe and I met at Leeds Beckett and became good friends. As flatmates we always enjoyed eating cereal together and were sitting in a café in Headingley one day and talked about how great it would be if there was somewhere that just served cereal.”

Speaking about their time at Leeds Beckett, Zoe Blogg added: “Leeds is such an amazing city and full of independents and exciting activities.

“Our Marketing degrees were one of the key tools when starting up our business. We had knowledge of how to write a successful and persuasive business plan and had learnt the fundamentals of digital and press advertising.

“Not only did the knowledge help but the people we met on our courses such as our graphic designer Stephanie Martin helped bring our brand to life.”

Katie Rigarlsford, head of Enterprise and Innovation Academy at Leeds Beckett University, said: “We were delighted to be able to offer Zoe and Jen support as they launch their business and wish them every success in their new venture.”

Moo’d will serve cereal from £2 a bowl as well as offering children’s portions and a ‘mega bowl’. The duo will also serve up a range of milks - including chocolate, strawberry, almond and lactose-free - as well as tea, coffee and smoothies.

This was posted in Bdaily's Members' News section by Clare Burnett .