Member Article

Manchester Business LittleBlackDress.co.uk Shortlisted for Drapers Digital Award

LittleBlackDress.co.uk is thrilled to announce it has been shortlisted for Best Redesign/Re-launch at the 2015 Drapers Digital Awards.

Open to all retailers and pure-play etailers that have redesigned or re-launched a website within the last 12 months, the judges will be looking at how the re-launch has benefited the business and driven a sales increase as well as given an enhanced customer experience, alongside inspiring editorial content.

Since the relaunch of LittleBlackDress.co.uk in the autumn of 2014, including the debut of its inaugural own-label collection of little black dresses, the website has enjoyed a 110% increase in traffic and 200% increase in sales.

Founder David Walter said of the news, “We are absolutely thrilled to be recognised on the shortlist for this year’s Drapers Digital Awards. It’s been a great year for Little Black Dress and our customers have given us great feedback about the new site and our debut dress collection.”

He added, “Seeing the calibre of this year’s entrants, it’s an honour to be shortlisted.” The list, announced on Friday, also includes industry heavyweights Topshop, River Island, Harvey Nichols and House of Fraser

The ceremony takes place in London on April 30th and is voted for by an esteemed panel of industry insiders.

This was posted in Bdaily's Members' News section by LittleBlackDress.co.uk .