Member Article

Brother launches ‘Next Time Label It’ campaign

Brother is urging office workers across 27 different European countries to “Next Time Label It” with a new campaign designed to encourage sales of its P-touch labelling device.

Two creative interactive videos headlining the brand’s new campaign site, www.brotherlabelling.com, invite people to watch the short clips and choose an item to unplug or press. The subsequent office chaos demonstrates why they should have labelled it!

The videos, filmed in Manchester but now being streamed across Europe, have been produced by Brother’s digital agency Code Computerlove. The Manchester based outfit also created the multi-lingual Umbraco site where customers can find out where to buy and discover more about Brother’s range of labelling machines.

Account director at Code Computerlove, Sally Anderson said: “Our brief was to create engaging content to highlight the benefits of Brother’s labelling products. Because content needs to appeal to audiences across 27 different countries and cultures, the video couldn’t have spoken words and needed to maintain Brother’s corporate style.

“The scenario we filmed was because we’ve all been there – scrabbling around under desks trying to figure out which plugs operate what devices or faced by hi-tech systems not knowing what to press and avoid. It’s an issue common to all countries and all size of business.

“By highlighting what can go wrong in the workplace we hope to encourage the best practice of labelling things.”

Watch the video here www.brotherlabelling.com

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This was posted in Bdaily's Members' News section by Kirsty Hunt .