Member Article

Liverpool PR agency win ‘One Magnificent City’ contract

PR and communications agency Influential has been appointed to handle the national PR for Liverpool’s ‘One Magnificent City’ summer celebrations.

The Liverpool-headquartered agency has won a competitive pitch process to provide PR, digital and marketing support for the major seven week event, which is expected to attract up to a million visitors to the city.

Influential will work alongside Marketing Liverpool and Culture Liverpool to promote the festival.

Liverpool’s Director of Culture, Claire McColgan, said: “This is a really exciting time for Liverpool, we’ve got a cultural offer unsurpassed by any other city in the UK and a well-deserved reputation for delivering public events which really capture people’s imagination on an international scale.

“We’re looking forward to building on this over the summer and delivering a fantastic programme of events during One Magnificent City.

“Influential’s strong connection with the Liverpool, combined with their team’s PR and communications insight and expertise, made them the perfect fit for this brief.

“We were impressed by the creativity of their pitch, their track record of delivering top results and their understanding of the role that culture plays in the regeneration and future prosperity of the city.

“We are looking forward to working with the team on this incredible project.”

Influential managing director, Sara Wilde McKeown, said: “One Magnificent City is an ambitious, creative and quintessentially ‘Liverpool’ celebration – this seven week package of events will be a comprehensive celebration of the city’s amazing nautical heritage and the vibrant cultural offering which we’re so fortunate to be able to share with visitors to the city.

“Influential’s strong Liverpool links and our passion for promoting this wonderful city, mean we’re very well placed to be working alongside Culture Liverpool and Marketing Liverpool to encourage engagement on both a national and international level.

“We’re very pleased to have been awarded this brief and are looking forward to seeing Liverpool showcased in spectacular fashion this summer.”

This was posted in Bdaily's Members' News section by Sophia Taha .