Member Article

What is brand?

What is brand? Some might say your brand is your logo or tagline; however, a clever picture and catchy phrase are only part of the equation, not the entire package. Brand is the personality of your organisation and the easiest way to judge your brand is by what your audiences think about you.

Brand is much more than a name or a logo. Brand is everything and everything is Brand.

Think about it: everything your organisation does creates an impression. From your logo and website, to your sales strategy and your internal processes, your organisation is constantly creating a perception for your customers. That is your brand.

In todays crowded markets you have to ensure your brand stands out. Instead of communicating the features and benefits of your product or service all the time you need to be communicating your story, a way of life, and how people will feel after buying your product/service. Great customer relationships are based on trust, authenticity and purpose.

How you look + How you act + How you speak = Your Brand

You must think about your brand as the relationship you have with your customers. But remember like any authentic relationship it’s never one sided. Your brand is as much about how your customers feel about you as it is about what you say. Don’t think so much about your values as much as the value you bring your customers. After all that’s why they are with you and that’s why they will stay.

Since 2009 Wonder Stuff Studio have been working hard with one clear purpose; to add value to businesses through effective design. In order to do this we work with clients and not for them. This ensures we understand the client and their business and are able to produce work that not only fulfils the agreed brief but delivers mesureable results.

This was posted in Bdaily's Members' News section by Wonderstuff .