Member Article

Manchester-based The Market Creative wins Grafton Merchanting GB account

Manchester-based The Market Creative has won a contract to provide strategic and creative marketing services to Grafton Merchanting GB (GMGB), one of the UK’s leading builders merchants groups.

The Market Creative pitched to retain GMGB’s showroom marketing business as well as to win the company’s trade marketing business.

The new brief encompasses press, radio and CRM and builds on the current ‘lets get the job done’ marketing campaign.

As a result of the new business, The Market Creative will be strengthening its client services team with a new account manager and executive.

It currently employs 15 staff at its offices in Trafford Park, Manchester.

Managing director at The Market Creative Sue Benson, said: “This is a fantastic opportunity for us to expand and develop the work that we have been doing with Grafton.

“The team has spent several months getting under the skin of the market to really understand what drives tradespeople to buy.

“This insight was at the crux of our strategy and we look forward to bringing it to life.”

Marketing Operations Director at GMGB Rebecca Morgan, said: “We were looking to create greater synergy between our approach to trade and showroom marketing and therefore felt the time was right to find one agency that could deliver on both counts.

“The Market Creative demonstrated in-depth knowledge of both our business as well as the wider market.

“They also got us excited about their thinking for developing our creative direction, so we look forward to continuing our relationship with the team.”

This was posted in Bdaily's Members' News section by Sophia Taha .