Member Article

Sector Specific Agency Proves Its Worth

North East marketing and PR agency – Scarab4 – is proving its worth as a sector specific agency by saving clients valuable time and money through its industry expertise.

Based in Northumberland, Scarab4 provide marketing and PR services for companies in the energy, water and waste; environmental technologies; urban regeneration and sustainability sectors – a unique approach which has seen the company’s client base secure significant return on investment.

The agency was founded by Managing Director, Jane Gatiss who, after outsourcing to agencies herself in previous roles, recognised the need for a marketing agency that had expert knowledge in these highly specialist and technical industries.

“The team at Scarab4 are not only highly skilled marketers but are also experts in the four sectors we work in. Being constantly immersed in the issues and thinking within our markets means we can build clear and structured marketing and PR campaigns that are grounded in policy and meet the reality of our client’s needs. Our experience working in these highly complex and technical markets, together with their new technologies and approaches, means we are experts in educating the market as well as the marketing itself.”

“For me the two go hand in hand. Our industry knowledge is just as important as our marketing and PR services. As a sector specific agency it’s our job to deliver a top class service that clients wouldn’t receive from a generic agency that works with clients across multiple sectors.. That’s why companies come to us”, explained Jane.

The agency has worked with client’s right across the country and with a range of budgets - depending on resources and priorities.

“Every client we work with is different and we take a very tailored approach to each one, whether it be for a large blue chip company requiring a large scale national campaign or a start-up SME feeling the pressures of tight marketing budgets - we develop and execute strategic campaigns that grow profits and increase exposure”, said Stephanie Lee, Account Director at Scarab4.

The company is made up of a team of specialists who have all worked in the industry for over a decade and believe that this knowledge and passion is the real driver behind the success of its work.

“The whole idea behind Scarab4 is to provide a service that delivers real sector expertise and, through this, added value to our clients. A great deal of this stems from the passion that comes from the team. We all have a genuine knowledge, enthusiasm and belief in the sectors we specialise in and carry this through into the work we deliver for all our clients”, continued Stephanie.

Scarab4 is a full service agency delivering creative dynamic and effective marketing and PR services to companies across the energy, water and waste; environmental technologies; urban regeneration and sustainability sectors. They offer a variety of services including: Marketing, PR, Digital, Branding, Creative and Research & Strategy.

This was posted in Bdaily's Members' News section by Scarab4 .