Member Article

Parker Williams designs Tesco Finest Easter egg packs

Branding and packaging design specialist Parker Williams has crafted the packaging across Tesco Finest’s new Easter egg ranges, developing designs for both its modern and vintage product variants. The packaging specialist has produced a bright design for the modern range, incorporating the brand’s distinguished logo in a dark bold sphere, which stands out against vivid colours and contrasting ribbon stripes. Each product within the modern range comes complete in a varnish finish, giving a luxurious feel whilst delivering an eye catching design to ensure on-shelf standout.

The newly crafted vintage range features a softer colour palate than the modern line, using pink, green, yellow and brown pastel tones to complement the chocolate product. Included in the twelve-strong vintage range is a custom-made egg coop, complete with netted metal front and wooden box, to offer a unique and quirky take on the simple Easter egg.

Tracy Deacon, NPD Manager Impulse at Tesco, said: ’’Inspiring packaging ideas can make a big impact to increase awareness and sales in a modern ’‘over populated’’ product world, Parker Williams designed a fresh eye-catching Finest design which is simple yet stunning so it stands out against the multifaceted brand designs that fill our shelves. ‘’’

Jo Saker, creative director at Parker Williams, said “From boxes to the handcrafted egg coop, the variety of packaging heroes each product, catching the consumer eye whilst placing an emphasis on the eggs. Attention to colours help to express the care and consideration taken with each egg’s recipe, culminating in a design that reflects the high level premium product.”

The Tesco Finest Easter egg range is available in stores now until Easter. The modern range offers five varieties from Belgium milk chocolate with caramelized hazelnuts and praline teardrops to Belgium dark chocolate with Marc De Champagne and praline teardrops. The vintage range is comprised of twelve different varieties from white, dark and milk chocolate hand crafted egg coops, hand decorated Belgium chocolate eggs, and a vast variety of eggs with coffee, lemon, ginger.

This was posted in Bdaily's Members' News section by Alex Sampson .