Member Article

‘Fab Four’ financial impact researched by Liverpool

The impact of the legacy of The Beatles in Liverpool is being researched by the University of Liverpool and Liverpool John Moores University.

The value in monetary terms to the city in terms of tourism will be considered and the potential value the Beatles brand and its impact on the global reputation of the city will be investigated.

The research will involve stakeholders including tourist attraction operators, music industry experts and members of the public.

Liverpool City Council’s cabinet member for culture, tourism and events, Councillor Wendy Simon, said: “Talk to anyone in or outside of the city about Liverpool and its history and you can guarantee the Fab Four will get a mention.

“We know that the Beatles are a massive pull in terms of tourists, but we don’t know exactly what this translates to in terms of financial impact on the city and where the gaps are.

“There is always a huge amount of debate around whether we as a city make the most of Beatlemania, and so this report will be a vital and informative piece of work which will shine a light on the legacy of the Beatles and what it really means to Liverpool.”

Professor Simeon Yates who is the Director of the Institute of Cultural Capital will be co-ordinating the report.

Professor Yates said: “Creative and cultural industries are key to both the economics and the identity of major cities. Making the most of the cultural heritage and contemporary culture – and the Beatles are both in Liverpool – is at the core of this.

“Helping Liverpool understand and make best use of its cultural capital is key to the role of the ICC and we are incredibly excited to be working with colleagues across both Universities and the city on this project.”

The report is expected to be completed in the summer.

This was posted in Bdaily's Members' News section by Sophia Taha .