Member Article

Rotherham's Moto Demon Speed Shop drives forward Australia expansion

Rotherham-based Moto Demon Speed Shop has set its sights on expansion into Australia, following an international market research project carried out by RiDO’s ERDF-funded Soft Landing Zone.

The company, which produces motorbike tankpad graphics that it sells to bike distributors, was able to secure support through RiDO’s Growth and Prosperity in Rotherham (Soft Landing Zone) project.

The manufacturer was looking to expand its market and approached RiDO to help with identifying market opportunities in Australia.

RiDO also arranged for Moto Demon Speed Shop to benefit from an Export Communication Review where the company was given a series of recommendations for making its website appeal to key target markets overseas.

Nathan Woodcock, business development co-ordinator for RiDO, said: “Moto Demon asked us to focus on the Australian market, as the country has a large number of motorbike enthusiasts and a strong distributor network, as well as an appetite for products that are ‘Made in England’.

“Our market research project has given the company contacts with a large number of relevant distributors and organisations in Australia that should be extremely valuable in growing the business.

“We wish Mark and the Moto Demon team well as they set out to further expand their business overseas.”

Mark Jarvis, managing director of Moto Demon Speed Shop, said: “We have supplied a small amount of product to Australia before, but RiDO’s research has shown what a huge market this could be for us.

“We found RiDO’s support invaluable and they have provided us with an excellent resource to call upon. We are very excited about the opportunities to expand our business in Australia and other international markets.”

All staff at the company are keen bikers, which helps to understand the customers’ needs. The company has over 30 distributors of its products around the globe and has recently experienced growth in markets such as China.

This was posted in Bdaily's Members' News section by Ellen Forster .