Member Article

Businessman helps charities access multi million pound market

A Yorkshire businessman is out to help large and small charities across the UK tap into a new market, potentially worth almost £200million annually.

Greetings card entrepreneur Tony Kemp says that thanks to a revolution in digital print technology, charities can now benefit from the sale of all-year-round greeting cards – worth a massive £1.29billion a year.

Tony, whose Giving.Cards company is based in Royd Way, Keighley, says traditionally fundraisers have only reaped the rewards of donations made from the sale of Christmas cards.

But based on figures for 2014 released by the UK Greetings Card Association, he said: “The Christmas charity card market is estimated to be worth around £50million to good causes, roughly 15% of the whole festive greetings market (GCA Greeting Card Market report 2014).

“Because charities only offer greeting cards at Christmas, they are potentially missing out on three quarters of the market. 15% of the all-year-round greeting cards market represents £193million each year that charities could benefit from.

“Charities could boost donations through the sale of birthday cards, thank you cards, anniversary cards, invitations to multiple recipients – in fact – any card you can think of.”

All that the charity, fundraising group, school or club needs is a website and Giving. Cards will set up a branded greeting cards website for the fundraiser. The charity’s own greeting card site can even feature bespoke designs from supporters and individual gift cards. There is no cost at all to the charity, and Giving.Cards guarantees a minimum 20p per card donation.

Tony explained: “There’s no catch, no cost and no risk – the charity gets a royalty cheque each quarter. We are already providing this facility to a number of famous names and we want to help other local, regional and national fundraisers too. We have made our services available to all fundraising groups of all sizes. All they need to do is promote it to their supporters, members or parents.”

Charities interested in tapping into this market can contact Tony Kemp, Ed Bennett and his team on 01535 683289.

This was posted in Bdaily's Members' News section by charlotte .