Member Article

Nurse-turned-entrepreneur sees sales soar after Dragon's Den rejection

Neomi Bennett, registered nurse and inventor of the multi award-winning Neo-Slip anti-embolism stocking aid, has seen sales dramatically increase since her appearance on BBC’s Dragon’s Den this week.

Neomi, who studied at Kingston University, was seeking investment to help save lives and reduce the number of people developing hospital and travel acquired deep vein thrombosis (DVT).

Through the huge increase in her customer base following her pitch to the investors, Neomi has supplied private and NHS hospitals and is taking steps to have Neo-Slip available on prescription.

Building on its successful launch, Neomi won a funding award from UnLtd (a charity which supports social enterprises) and began supplying hospitals, independent pharmacies and nursing homes.

With several distribution deals agreed with pharmacies in the UK, Neo-Slip is now making significant inroads in the USA, Canada and Europe.

Despite not winning over the Dragons, Neomi was upbeat: “The experience has helped me enormously and the response I have received since the show aired has been fantastic. It was unfortunate not get investment from the Dragons due to issues with the patent, but it is definitely still pending and I am very excited to see the application get accepted.

“I have taken all the right steps to do so, using a patent attorney significantly increases my chances of a successful application.

Now that the dust has settled with Dragon’s Den, I am looking forward to focusing on my position as a nurse and bringing Neo-Slip to as many patients as possible.“

This was posted in Bdaily's Members' News section by Ellen Forster .