Member Article

The Insight Gap

Less than half of workers feel they can rely on information they find online, says new study from InsightBee

• Half (50%) of executives spend 10 hours or more a week researching, even though just 44% feel they can depend on the information they find
• Cloud start-up InsightBee aims to transform how business research is done

Half (50%) of business executives spend over 10 hours a week sourcing business insights according to a new survey released today by InsightBee, a new innovative knowledge platform. However, despite the amount of time spent researching, under half (44%) of those surveyed said they felt they could depend on the information they were able to find.

In response to this ‘Insight Gap’, cloud-based startup InsightBee has been launched to provide businesses with high quality tailor-made research. InsightBee is incubated by Evalueserve, a leading research and analytics firm. Using a global network of over 3000 research consultants, InsightBee produces personalised, cost-effective reports through an online shopping platform – whether it is custom research on companies and industries or a specific business question.

InsightBee uses a proprietary engine called K-Hive that generates a draft report from numerous data sources. A qualified global analyst team then validates and synthesises the data to make the report accurate and relevant.

Manoj Madhusudanan, Managing Director of InsightBee comments: “Our research revealed an astonishing gap in insights. Demonstrating a deep understanding of customers and their specific needs is becoming ever more important in defining the odds of winning a business deal. However, getting high quality insights on customers and prospects is a huge challenge for many firms, especially small and medium sized businesses. We have launched InsightBee to make a difference and bring a fresh and efficient approach to research.”

This was posted in Bdaily's Members' News section by Manoj Madhusudanan .