Member Article

Bodybuilding Warehouse goes from strength to strength

Bodybuilding Warehouse, one of the UK’s leading bulk and branded sports nutrition suppliers, has announced a 95% year on year increase orders.

The Trafford Park-based manufacturer and e-tailer saw orders surge 95% during January 2015 compared with the same period in 2014, to hit over 15,000 in one month.

And February 2015 also saw the company’s turnover soar 65% up on the same month in the previous year.

The firm is taking on four additional members of staff across production and customer service, to meet demand, increase production and contract manufacturing capacities. This will bring the total number of staff at the Manchester headquarters to 25.

In the past 12 months, Bodybuilding Warehouse has enjoyed significant growth – boasting over 700 SKUS under the Bodybuilding Warehouse brand and launching a contract manufacturing offering, which grew by 50% in just three months and now handles production for over 30 different brands.

The year also saw the business invest an additional £85,000 in new state-of-the-art manufacturing equipment, on top of the previous year’s £500,000 factory roll out, and undertake partnerships with a number of well-known health and fitness figures, including Celebrity Big Brother contestant David McIntosh.

Founder and managing director at Bodybuilding Warehouse, Kieran Fisher, said: ““We had a fantastic start to 2015, in part due to the considerable investments we have made over the last 12 months. For example, we invested over £500,000 in factory equipment to create one of the best direct to consumer businesses in the industry, with over 700 products produced entirely in-house. This enabled us to expand our range, reduce our prices and widen our market share in the growing sports nutrition market.

“We’ve also seen huge growth from our Warrior brand, which is now attracting international accounts especially in Eastern Europe. The popularity of ‘fit not thin’ and ‘strong is the new sexy’ means women are becoming more interested in fitness and how they can use sports nutrition to help them achieve the body they want, rather than just dieting. This means the sports nutrition market is continuing to grow, as it becomes less and less a male-only niche.

“Significant internal investments and an expansion of our product range and scale, has allowed us to continue to expand market share and become a bigger section of this growing market. We now do twice the orders we did only 12-14 months ago, and have diversified income streams across manufacturing, wholesale and retail. This combination of assets put us in a very strong position.”

To find out more about Bodybuilding Warehouse visit the website at www.bodybuildingwarehouse.co.uk

This was posted in Bdaily's Members' News section by Ursula Hutchinson .