Yorkshire law firm boosts turnover following Mirfield agency’s rebrand

A law firm saw an increase of 15% across the client’s regional offices, after undergoing a rebrand y Yorkshire brand strategists, 10 Associates.

LCF Law, which has offices in Bradford, Leeds and Ilkley, appointed 10 Associates with creating a new identity and corporate positioning to increase the firm’s visibility and personality in the legal marketplace.

The 10 Associates team, based at the Watermill in Wheatley Park, created the LCF Law brand and its positioning statement “Law, Fair + Square” towards the end of 2013.

The three month project saw the 10 Associates team utilized its Brandschool® ‘back to the classroom’ workshop to get the LCF Law team involved in the process, think about their values, their vision, their place in the market.

Simon Stell, the managing partner of LCF Law, admitted the rebrand was the “biggest shake up” in the company’s 30-year history, and as a result has experienced gradual growth in staff and client instructions.

“The 10 Associates Brandschool® involved consultation and workshops with all of our staff before we reached the logo and positioning statement you see today. Everyone’s views and input made a difference which is a significant part of our culture as a business.

“In the 15 months since the launch of the new LCF Law brand coupled with the move to our new HQ in Bradford, we have grown our team across all our three offices and seen an increase in instructions from existing clients and some major new client wins. It’s been a fantastic success and the unique positioning has impacted on how we feel inside the firm as well as on how people see us outside the company.”

10 Associates MD David Worthington said: “We see the impact that a strong, truthful brand has on businesses every day but to hear such great Brand Achievement from a client who went through the process with us and put their brand and reputation in our hands, is terrific.

“For 10 years we have been developing new brands and revitalising old brands for companies such as AO.com and Skipton FS and are absolutely delighted that LCF Law is already feeling the benefits of a dynamic, new brand, a new perspective and a leading position in their industry.”

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