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Malaysia’s Royal Selangor selects Chelsea for UK debut

Sloane Stanley Estate has announced that, Royal Selangor, a Malaysian luxury pewter specialist, has selected the King’s Road, Chelsea, to launch its first UK stand-alone store.

Located adjacent to Designer’s Guild at 261 Kings Road, the 1,317 sq ft store is due to open this summer.

Established in Malaysia in 1885, Royal Selangor is now a global family business with stores in more than 20 countries.

The retailer’s UK flagship on the King’s Road will stock their customised and designer homeware, as well as ornaments and personalised gifts, all made from pewter.

In addition, Royal Selangor’s two complementary brands Selberan jewellery and the 350-year-old sterling silver brand Comyns will both be available in store.

Peter Coleman, managing director, Royal Selangor UK said: “We wanted to launch our first store in the UK in a destination that reflects our quality and heritage. The King’s Road met our requirements perfectly due to the great mix of brands that share a similar ethos to our own and the cachet it holds as one of London’s most significant retail addresses.

“The team at Sloane Stanley has worked with us to create what will be a great boutique for the Royal Selangor brand.”

Richard Everett, estate manager at Sloane Stanley, added: “We are committed to creating a unique mix of retailers with a certain style on the King’s Road, and the arrival of Royal Selangor is consistent with this strategy. They will appeal to residents and visitors alike, reaffirming the King’s Road’s position as one of the most important retail streets in London.”

This news follows a very successful twelve months for the Sloane Stanley Estate, with the opening of 9,421 sq ft of new retail brands and high profile restaurants, including Kurobuta, alongside retailers Baar and Bass, and Duck and Dry.

Shackleton and Miles Commercial acted for Sloane Stanley. CBRE represented Royal Selangor.

This was posted in Bdaily's Members' News section by Ellen Forster .