Member Article

Knutsford based Advanced Ticketing scores with Southend Football Club

Southend United Football Club (Southend) has chosen TALENT Sport, the ecommerce platform from Knutsford based Advanced Ticketing (Advanced).

TALENT Sport which will be hosted in the cloud, will mirror the branding on Southend’s website and fans will benefit from a fully responsive web experience.

CEO at Southend United Football Club, Steve Kavanagh, said: “Offering our supporters an excellent experience remains at the top of our priorities and the decision to choose Advanced is a strategic part of delivering against this commitment.

“TALENT Sport has an established base in football and the wider sport market and we visited many of its customers operating in similar environments to us.

“Our board is confident that our fans will now benefit from a fast, reliable and flexible journey online.

“Fans can now purchase from any device, whenever and wherever they are, which we see at the first step towards operating a ticket-less stadium environment in the future.”

The club will also use TALENT Sport for CRM, allowing it to analyse supporter data and engage with fans in a more tailored way through its campaigns to reward loyalty with relevant offers and promotions.

Managing director of Advanced Ticketing, Mark Dewell, said: “We are delighted to engage with the most senior decision makers at Southend United Football Club to develop a shared technology vision.

“The solution will allow the club to transform the way supporters can engage with them.

“We know that the new ‘connected fan’ is always on the look-out for their clubs to adopt new technology and we’re excited to work with Southend to help them bring their vision to life.”

This was posted in Bdaily's Members' News section by Sophia Taha .