Member Article

Liverpool PR agency Influential win new national contract

Liverpool-based PR and communications agency Influential has been appointed to deliver a national PR and digital campaign for one of the UK’s online estate agents.

My Online Estate Agent (MOEA) is one of the new breed of online agents threatening the traditional high street model by offering to market and sell UK homes online at a fraction of the cost.

Work on the campaign to support the firm in its journey to become the market leader in the sector has already commenced, with widespread national coverage achieved.

Director of MOEA, David Grundy said: “We’re a fast growing business with an exciting disruptive offering, so it’s vital that we have the right team on board to ensure our message is being effectively communicated to the people we want to reach.

“The team at Influential is already delivering some outstanding results for us, helping us to reach audiences across the UK through an impressive sustained run of national media coverage alongside a proactive and vibrant social media campaign.

“This activity is having a trackable impact in drawing people to the site; helping to ensure landlords and sellers are more aware of the service we offer and the great savings that can be gained by marketing their properties through us.”

Influential managing director, Sara Wilde-McKeown, said: “In a world where consumers are increasingly moving online – it makes sense to see services that have traditionally been handled through an office on a high street lose those physical constraints and expand into the digital sphere.

“My Online Estate Agent is a great brand built based on an innovative model which melds the best of both worlds.

“We’re delighted to be working with the team to deepen awareness, increase engagement and ensure that the brand’s message reaches and engages its target audiences.”

This was posted in Bdaily's Members' News section by Sophia Taha .