Member Article

Liverpool FC sign three-year sponsorship extension with Standard Chartered Bank

The Reds announced an extension of its main sponsor agreement with the Standard Chartered Bank until the end of the 2018-19 season.

The bank originally signed as the club’s main sponsor in July 2010 and its logo has appeared on the Reds’ shirts over the last five seasons, the sponsorship was extended in 2013, and has now been extended further until 30 May 2019.

Financial details of the deal remain confidential.

The deal between the two has seen substantial amounts of funds raised for charity and work with young people.

Liverpool FC’s chief commercial officer, Billy Hogan, said: “This extension further demonstrates the great strength of our long-term relationship and the success of our partnership with Standard Chartered.

“The sponsorship of the Liverpool shirt is extremely prestigious and only five brands will have adorned the shirt in the 40 years since we created the sponsorship opportunity.

“At the end of this term we will have been working in partnership with Standard Chartered for almost a decade and we continue to collaborate on our shared values, passion and commitment to the community.”

Group chief executive, Standard Chartered PLC, Peter Sands, said: “Liverpool Football Club is a fantastic club and hugely popular across our global footprint.

“Over the last five years our partnership has allowed us to deepen our engagement with our customers, clients and staff, and has provided valuable support to the charitable initiatives close to our hearts.

“We are very pleased to be able to continue this collaboration, and look forward to what we can achieve together in the future.

This was posted in Bdaily's Members' News section by Sophia Taha .