Member Article

Dulux Decorator Centre rolls out new Mirka products

Mirka, the leading manufacturer of dust-free sanding products for surface finishing, has extended its reach into the painting and decorating industry as Dulux Decorator Centre announces that it will be stocking the brand across all its 188 stores. The brand will be available nationwide both online and in-store, making it more accessible to the professional decorator than ever before.

From April, customers will be able to access a wide range of Mirka’s best selling surface preparation tools and accessories. Famous for innovative design, powerful performance and clever features, the latest machine, the Mirka Direct Electric Random Orbital Sander (DEROS) is packed with ground breaking features. Not only is it the first ever electric sanding machine with a brushless motor and no external power supply, it is also the lightest electric machine on the market.

All 188 stores will stock a range of Mirka products with the entire portfolio of products also available to purchase online. From next month, customers visiting specific Dulux Decorator Centres will be able to put the Mirka DEROS machine to the test as there will be 36 live demo machines, touring round all the stores over the course of the next six months.

Beth Priestley, senior category manager at Dulux Decorator Centre, comments: “We’re delighted to be able to broaden our range of accessories offered in Dulux Decorator Centre and bring on board even more great brands - such as Mirka – a brand which we know our customers want.

“Mirka is a well established surface finishing brand and we are pleased to be able to offer all our customers convenient, nationwide access to a range of new, quality and high efficient products.”

Dulux Decorator Centre will be offering professionals a complete range of Mirka abrasives, innovatively designed tools. From handy sanding kits to electric sanders such as the CEROS and DEROS machines, dust extractions kits and wall sanders plus replacement abrasives. The total range will deliver real benefits to customers in terms of speed, first class efficiency, surface finish quality and cost effectiveness, even when tackling the most demanding of surfaces.

To welcome the brand in store, Dulux Decorator Centre will be running exclusive offers throughout the months of May and June, both in-store and online.

This was posted in Bdaily's Members' News section by Lucy Brice .