Member Article

Manchester United expand further into Asian markets with WeChat launch

The Reds are exploring new territory by launching on China’s largest social media platform, WeChat.

The launch will let users access Manchester United news, videos and images and share them with friends.

Manchester United is currently the most followed sports club on Sina Weibo and Tencent Weibo, two of the China’s most popular social media platforms, with a combined following of over 13m users.

Manchester United’s Group Managing Director, Richard Arnold, said: “Manchester United is always striving to find new ways to engage with our fans around the world and the launch on WeChat in China is another exciting development in our social media offering.

“The Club’s 107 million followers in China have already demonstrated their huge passion for United by making us the most followed sports club on our existing platforms and I’m sure this new WeChat service will experience similar success and help bring fans closer to the Club.”

This was posted in Bdaily's Members' News section by Sophia Taha .