Member Article

Parson’s Nose appoints Smith & Milton for brand identity brief

Parson’s Nose, London’s leading chain of butchers, has appointed Smith & Milton to review its proposition and deliver a new brand identity.

Smith & Milton, which won the work following a competitive pitch, has been tasked with delivering a brand positioning and refreshed identity to help the business grow over the next few years, as it looks to capitalise on a rise in the demand for high quality, well presented meat produce. The project will result in new creative and design for all of the butcher chain’s marketing materials to include packaging, shop interiors and traditional media, social and digital, and redesigning its website.

Smith & Milton will undertake a significant strategic review of Parson’s Nose’s existing proposition to ensure the new brand direction and associated marketing content reflect the butcher chain’s family values and the provenance and artisan quality of its products.

Serena Turle, manager of the Parson’s Nose chain of butchers shops, said: “We have been looking into all aspects of our brand and felt it was time to refresh who we are and how we’re perceived by our customers. We have a great story to tell with Parson’s Nose and it’s important that this is being communicated in the most engaging and compelling way.

“Smith & Milton shone throughout our discussions about the brief and has great credentials in helping brands from the inside out. This review and rebranding will start a new chapter for Parson’s Nose.”

Ben Mott, group managing director at Smith & Milton, said: “The Parson’s Nose brief offered a new challenge for the agency and an opportunity to apply our expertise across a range of areas to a different type of business. It will be interesting working with the business on developing a proposition and identity that are truly bespoke, and we think this project will creatively offer us a lot more freedom to explore.”

This was posted in Bdaily's Members' News section by Alex Sampson .