Member Article

Tunbridge Wells firm bags four-year FA deal

Italian sticker company, which has its UK headquarters in Tunbridge Wells, has confirmed a new four-year deal with the FA.

Panini, which was established in 1961, now distributes to more than 120 countries and this is the first time England will appear in the collections in their official kit since Euro ’96.

The FA and Panini will offer unique experiences for collectors, creating a ‘swap shop’ in the family enclosure of Wembley Stadium where fans can complete their collections, and experience the latest Panini products.

Stuart Turner, commercial director of The FA said: “We are delighted to have teamed up with Panini. As The FA continues to make significant moves on an international scale, the aligned global plans and expansion is a perfect fit.

“Working with Panini following their recent successes at the FIFA World Cup in 2014 is a particularly exciting opportunity for The FA.

“As the governing body of football, this partnership will enable The FA to invest in developing more opportunities for people of all ages to play at the grassroots as well as connecting fans with their England heroes - whether first-time or seasoned collectors.”

Peter Warsop, group licensing director said: “Panini is delighted to be back working with The FA.

“Panini is dedicated to its collectors and their aspirations to get authentic and official products; The FA agreement completes an important piece of the jigsaw in that as well as the official tournament rights, for such things as the Euro 2016, England joins other Federations to ensure 100% authenticity.

“Our first endeavours to bring official FA content to fans will be seen shortly in our introductory ADRENALYN XL Trading Card Game called ‘The Road to Euro’.

“Panini is also using England Team assets within its official FIFA Women’s World Cup sticker album to be launched in May.”

This was posted in Bdaily's Members' News section by Ellen Forster .