Member Article

Bolton Food and Drink Festival names Aldi as headline sponsor

The Bolton Food and Drink Festival, which last year attracted more than 150,000 people to the festival has announced its headline sponsor is the supermarket giant Aldi.

The supermarket, which is building a new regional headquarters and distribution centre in Logistics North in Bolton, will provide funding towards the costs of staging the festival.

Aldi is the one of the few supermarkets not reporting huge losses in the supermarket wars, with Tesco, Sainsbury and Morrisons all reporting financial difficulties.

Aldi Regional managing director, Ruth Doyle, said: “The Bolton Food and Drink Festival is a celebration of quality local produce and suppliers, and we are pleased to have the opportunity to support the event, particularly as it coincides with Aldi’s 25th anniversary in the UK.

“The council has some exciting things planned for the festival, and we are looking forward to seeing the quality and variety of food and drink that Bolton has to offer.

“Aldi’s planned expansion in the coming years, which includes a new Regional Distribution and Logistics centre, will support the local area and our upcoming and existing stores will create significant job opportunities for the people of Bolton.

“We hope our presence at the festival will establish Aldi further within the local community.”

Leader of Bolton Council, Cllr Cliff Morris, added: “We’re delighted to have Aldi join us in hosting our festival. It’s the first time we’ve had a headline sponsor and it’s the first time they’ve sponsored a food and drink festival so this is a great show of confidence in Bolton.

“Aldi is a supermarket which has really captured the imagination of the British public, and their support is a huge boost. They champion fresh British produce, local suppliers and they are a great fit with our festival.

“We are thankful for the support of all of our sponsors and partners who all help to make the event a success.

“The festival is much-loved and looked forward to by many and this year is extra special because it’s the tenth anniversary. Our festival team is working extra hard to pull out all the stops to make it a year to remember and we will be announcing our celebrity chef line-up very soon.”

This was posted in Bdaily's Members' News section by Sophia Taha .