Member Article

Bird Consultancy walks the walk with account win

Manchester based PR firm, Bird Consultancy, has secured a new account win to add to its portfolio of clients. Walk2Walk Holidays has appointed Bird to manage the PR and communications activity, as well as social media support.

Walk2Walk Holidays is one of the newest walking holiday companies in the UK, specialising in tours of Europe and beyond. In just two years Walk2Walk Holidays has become a leading authority for areas new to the walking holiday community – such as Northern Vietnam, Simien Mountains of Ethiopia and Ecuador’s Avenue of the Volcanoes.

The #WalkAWeek social media campaign has already seen massive results, with more than a 60% increase in Twitter followers in the past month. The social media platforms aim to showcase the trips offered by Walk2Walk Holidays, alongside the benefits of walking to health.

Paige O’Grady and Lorna Kellett from Bird Consultancy have also created a new campaign, Girls Go Walking. Their blog will follow their adventures on their very first walking holiday as beginners, and promote the walks as ‘the alternative twenty-something holiday’.

Steven Rittey of Walk2Walk Holidays said: “Bird Consultancy has a proven track record of success in the sport and leisure sectors, and they presented us with some very interesting ideas. The emphasis on social media is very exciting. We’re looking forward to working with them to raise the profile of Walk2Walk Holidays.“

Kate Byford, Deputy CEO of Bird Consultancy, said “This account is a great fit for Bird – we have years of experience working in sport, leisure and travel industries, and Walk2Walk Holidays encompasses all of these. It is an exciting brief that has allowed us to create a PR plan that focussed on social media and digital alongside more traditional media such as walking and lifestyle magazines. Paige and Lorna are really enjoying their new involvement in the walking holiday world and are finding it very interesting.“

Bird Consultancy will be celebrating its 25th year in October, and is one of the most established independent PR agencies in the region.

This was posted in Bdaily's Members' News section by Bird Consultancy .