Member Article

North West Startup Season: Love Me and My Secret an interview with founder Morgan Dowler

Merseyside-based, ‘Pitch to Rich’ shortlisted companyLove Me and My Secret was first thought of when founder Morgan Dowler’s mother was diagnosed with breast cancer.

Shopping for clothes with her mum, Morgan soon realised that there was no choice on the high street for women who had gone through breast cancer, and come out the other end.

Frustrated by the lack of available products on the high street Morgan pitched the idea to her university for an enterprise module. She submitted her business plan and was highly marked for it.

She won a £1k grant and with that her idea took off.

Through saving and hard work over the last two years Morgan has invested nearly £15k into her startup and is now due to receive her first batch of product.

Her range consists of four lines of lingerie made for women who have suffered from breast cancer, in September 2015.

At 23 years old, Morgan admits she had no experience in the world of business, but says that the support from friends, family and strangers has been ‘overwhelming.’

Morgan spoke to Bdaily, she said: “I really want to make people’s experience with breast cancer a lot better.

“It’s taken a while to get where we are, I have never run my own company before so it has been a massive learning curve.

“There have been quite a few hurdles to overcome.

“Originally I had seven products made up, but down to costs it wasn’t viable to have so many different options, so I had to shrink the line down to four.

“I did want to have the manufacturing in the UK, but unfortunately I was pricing myself out of the market.

“I want people to be able to afford the products, wear them and love them, I would have loved to keep the process British but it just wasn’t possible.”

Morgan has now moved her manufacturing to China, where she encountered problems with the minimum orders required by many factories, finally she found one she could work with, on the scale she needed and now her first set of stock will be delivered in September.

When she saw the ‘Pitch to Rich’ competition, she thought, “what have I got to lose?” and so applied and watched as her pitch gathered momentum and votes on the competition website. Now a shortlisted competitor, Morgan will find out in the next few weeks if she has made it to the final 10 in her category.

To view her pitch on the site click here.

This was posted in Bdaily's Members' News section by Sophia Taha .