Member Article

Graphic Publications Deploys ForceManager

ForceManager, the specialist in mobile sales management software, has announced a deployment of its mobile CRM solution with Graphic Publications, a publishing, marketing and advertising agency based in Ohio, USA.

The deployment of ForceManager will provide Graphic Publications with enhanced insight into its sales activity and centralised management of the sales process, making it easier for the company to track success and meet its growth targets. The software will be used by its field sales force and customer service representatives to manage its entire sales and client relationship management cycle.

ForceManager works on both iPhone and Android devices and is being used by all sales staff at the company. The application enables automated logging of sales activity, while also giving sales representatives greater resources to help them increase sales and nurture relationships with clients, such as the facility to view marketing plans and presentations via mobile devices.

“Before deploying ForceManager we were using spreadsheets and had no way of tracking field sales activity. We needed a more advanced solution in line with our business development plans,” commented Clint Alguire, Sales Director at Graphic Publications, “Since deploying ForceManager, our sales and CRM efforts have become far more streamlined and connected, and the automated reporting has reduced the volume of manual inputting required by sales reps, meaning they have more time to focus on selling. Additionally, the data is automatically collated and provided in an objective, detailed report, enabling me to spend more time analysing performance and strategically planning rather than chasing staff for the information I require.”

Javier Peralta, ForceManager’s Country Manager for UK and Ireland, said: “This deployment shows that our solution can be tailored to companies of different sizes in a wide range of sectors and markets. By enabling Graphic Publications to fulfil its business growth plans, we have demonstrated the tangible benefits that the ForceManager solution delivers.”

ForceManager recently released an updated version of its mobile application for Android Lollipop 5.0, incorporating a new notification system, a new-look dashboard, enhanced geo-location functionality and faster data processing speeds. ForceManager was recognised as one of the most exciting start-ups in Europe in the recent Red Herring Europe awards and was also named B2B Technology Company of the Year at the South Summit festival.

This was posted in Bdaily's Members' News section by Joseph Rutter .