Member Article

MUSTO makes waves with Cybertill

The world’s leading offshore sailing brand, MUSTO, has deployed Cybertill’s cloud based PoS system across its twenty UK retail stores. MUSTO, who historically focused on manufacturing and wholesale partnerships, opened their first high street retail store in 2004. In that time retail, both in-store and online, have become important growth channels for MUSTO.

With retail’s increasing importance across the business MUSTO believed they needed to invest in a modern EPoS system that would help them offer their customers a convenient multi-channel retail experience, as Frank Potts, IT Director, commented. “The investment in Cybertill has allowed us to integrate our ecommerce platform with our stores. We now have live sales and product data feeding across the business. This makes decision making more accurate.”

Since the deployment there has been a sea-change in the retail operations, already delivering efficiency savings for the business. “With Cybertill we get lives sales data across the entire estate. Head office can review the stores’ performance first thing every morning, knowing they have all the data and it is accurate and up to date. We have also changed how we re-order and replenish stores and we have already we noticed efficiency savings.”

As for the future MUSTO is looking to roll out ‘click and collect’ across its entire estate and is keen to introduce the endless aisle concept. “As Cybertill’s cloud based we can roll out mobile PoS in our shops as well. We are already looking at this as we believe staff can offer customers a better service in-store when they have a tablet in hand.” Commented Frank Potts.

One of the key elements in selecting a new EPoS provider for MUSTO was support. With Cybertill they are supported 365 days of the year. In addition to that MUSTO sponsor the world’s toughest ocean race, the Volvo Ocean Race. The Race stops at eleven ports as the teams traverse the globe. To celebrate their partnership with the Race MUSTO has created a unique commemorative collection that they will retail in a temporary structure at each Stopover Village. MUSTO wanted their chosen EPoS system to also help manage this retail element. “Cybertill was a perfect fit, as it is cloud based, it is relatively straight forward to deploy in pop up stores. Not only can they provide the solution they can back that up with support as well, which is critical in retail.”

“We are pleased to be working with MUSTO,” commented Cybertill founder and CEO, Ian Tomlinson. “Not only can we provide them with a multi-channel PoS solution, but we can help manage their pop up stores around the world for the Volvo Ocean Race.”

This was posted in Bdaily's Members' News section by Ian Tomlinson .