Member Article

New website helps street kids of Africa

Stockport-based worldwide charity Retrak has worked with Trust Brand Communications to launch a new website www.retrak.org designed to drive donations and build its reputation for sector-leading expertise.

Retrak is committed to creating a world where no child is forced to live on the street. The charity who recently featured on The Great Comic Relief Bake Off asked Trust, to design and build a new website which would better highlight their campaign, facilitate donations, and enable sharing of their unparalleled research.

A hard-hitting and impactful new site gets a clear message over and allows Retrak to content manage with easy upload of news, case studies, stories and research. To help understand the global work and reach of the charity Trust interviewed key people in Retrak’s international team talking to colleagues in Malawi, Ethiopia and the States.

Stuart Bradley, Trust Managing Director, said: “We knew the importance of engaging all members of Retrak’s team so that we could tell their stories and build a website that met their wide-ranging needs. “In this instance the clarity of the story telling and the strategy behind the user journey were more important than ever, because the key task of the site is to drive engagement with the charity’s cause and dramatically increase donations.”

Steve Thomas, Retrak’s Finance Director, said of the website: “Trust has helped us create a site which touches hearts and minds and informs people about street children across Africa and their terrible plight. It’s relevant and engaging. We have high hopes that this platform will take us to new heights in awareness and, crucially increase fund-raising for our work.”

This was posted in Bdaily's Members' News section by stuart bradley .