Member Article

Tackling The Digital Struggle

Local Business Week is all about supporting SMEs to fight back against the power of the big corporates - but with the organisation reporting that 1 in 4 small businesses don’t have a website, it’s an uphill battle.

What’s more, the Federation of Small Businesses has warned that many local businesses are missing out on new jobs and growth because they simply don’t know how to market themselves. Which is quite the statement.

Far too often, SMEs bury their heads in the sand when it comes to digital; websites, social media, blogging and digital advertising being a complete turn-off. But business owners fighting shy of online opportunities are missing out on a whole bevvy of valuable business opportunities.

A digital presence is critical in our new age of technology and any business not embracing and evolving alongside it is in danger of becoming extinct, left in the business graveyard to rot.

Not only can a digital presence help you reach new audiences, it can also boost your sales and establish your business as a thought leader, all at the touch of a button (or two). That’s the wonderful world of digital.

Local businesses don’t need to break the bank to sprinkle a dusting of digital magic over their operations. You just need to know the tricks of the trade and the wealth of free gems out there, all of which can make life a little easier.

Not sure whether your local business needs to employ a digital strategy? Take a peep at the hub’s latest guide to unlocking digital insider secrets and techniques. You can get your business online, if it isn’t already, without wasting any time.

This was posted in Bdaily's Members' News section by Rebecca Baines .