Member Article

Swansway Invest £12 Million in North West

Crewe based, family owned and run, Swansway Group is investing £12 million in new-build centres across the North West.

The Group’s Honda site on Queensway in Rochdale is to be demolished and totally re-developed giving the town, not only, a brand new state-of-the-art Honda centre, but also, an all-new Volkswagen Van Centre serving Manchester North.

Swansway, winners of the Volkswagen Commercial Vehicles Retail Group of the Year Award 2014 will also develop a new-build Van Centre on the site. This twin development will involve a £3.5 million investment.

Around the corner from the Group’s Head Office, Audi, Volkswagen and SEAT centres in Crewe another new-build centre will take shape; this time Swansway’s first Jaguar Centre. This iconic brand will be housed in a state-of-the-art building at a further investment of £4.5 million.

Across to Chester and Swansway are about to break ground on another twin site; their first FIAT brand centre, twinned with a Citroen centre, including the new DS lounge concept. The FIAT centre will retail FIAT, Abarth, Jeep, Alfa Romeo brands, with the Citroen and DS brands in a separate centre. At a cost of £4 million this brings Swansway’s total investment to £12 million.

Swansway Group Director, Peter Smyth added; “We’re looking forward to expanding our operations across the North West, this is merely a continuation of our on-going investment, and it’s interesting to see that recent talk about the ‘Northern Powerhouse’ has brought more focus on our area. Long may it continue”.

“As a Group we’ve always strived to provide our customers with a level of service which keeps them coming back for more; these new centre will definitely help us deliver the very highest standards of customer service.”

All the new sites are due to open in the first half of 2016.

This was posted in Bdaily's Members' News section by Anna Ling .