Member Article

Manchester City FC announce three-year partnership with PZ Cussons

Manchester City FC has announced a new three-year partnership with PZ Cussons Plc in a deal that will see the Manchester-headquartered business as the official partner in Nigeria.

Nigeria is PZ Cussons’ largest market and the partnership will see it act through its local brands, Premier, Olympic and Robb.

City’s presence in the country was cemented with the highest TV audience of a live Premier League match in 2013/14 season when the club played the title-winning game against West Ham United.

Commercial director of City Football Marketing, which brokers Manchester City FC’s commercial partnerships, Omar Berrada, said: “We are very pleased to add PZ Cussons to our existing partnerships in Africa. Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow.

“We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans.”

This was posted in Bdaily's Members' News section by Sophia Taha .