Member Article

Sun Branding Solutions appoints marketing manager Claire Palmer

Packaging design specialist Sun Branding Solutions has appointed Claire Palmer as marketing manager to manage the planning and execution of the marketing strategy and communications plans to drive brand awareness and lead generation.

In her role as marketing manager, Palmer will be developing and implementing new ideas and initiatives to communicate its five key divisions; creative, pack science, legal, graphics and digital, whilst leading Sun’s PR and digital agencies. She will also oversee all content for sales and lead generation including content on the company website and all digital marketing activity.

Palmer joins Sun Branding Solutions from KCOM Group, a leading information and communications service provider, where she worked up to the marketing programme manager role during her ten years there.

Palmer said: “Sun is a fantastic place to be working as I’m surrounded by an enthusiastic, diverse and passionate group of specialists. It will be great to start building on the marketing that’s currently in place and taking the digital strategy forward. I’m also looking forward to implementing a new CRM and marketing automation platform as a foundation for all marketing programmes so we can be much more targeted and analyse the results from our investments.”

Paul Bean, managing director said: “We’re delighted Claire has chosen to join the Sun Branding Solutions family. She has some great experience as a marketing manager and is really enthusiastic about growing the hugely important communications side of the business. It’s crucial to ensure everyone is getting the right message about who we are, from our new business prospects to our own employees.”

This was posted in Bdaily's Members' News section by Alex Sampson .