Member Article

London advertising agency 18 Feet & Rising secures six-figure investment

Creston Group, which owns Nelson Bostock Group Unlimited and Corkery Group Unlimited, has made a strategic investment in 18 Feet & Rising Ltd, a London based advertising agency.

The marketing and communications giant will work alongside 18 Feet & Rising, established in 2010 by Jonathan Trimble and Matt Keon, to expand its full-service offering.

18 Feet & Rising has worked with world renowned brands including Allianz, Cuprinol, Kopparberg, Nando’s and House of Fraser, for which in 2014 it delivered their most successful Christmas campaign to date, and ŠKODA, for which they created the world’s first ad campaign to use eye-tracking technology.

To demonstrate an aligned philosophy and working practices, 18 Feet & Rising will service shared clients under the Unlimited brand as 18 Feet & Rising Unlimited.

The investment represents a 27 per cent stake, and 50 per cent of the £1m cash payment for the shareholding will be invested in the business to help accelerate its future growth. For the financial year ended 31 December 2014, 18 Feet & Rising grew revenue by over 24 per cent to £2.7m.

Barrie Brien, Group Chief Executive of Creston, said: “I am delighted that one of the industry’s most creative and highly regarded advertising agencies is becoming part of the Group. Their brand building creativity, combined with their in depth understanding of the digital world will give us a truly compelling offer for our clients.”

Jonathan Trimble, CEO of 18 Feet, added: “Our partnership with Creston Unlimited and the access we gain, will enable us to meet our clients’ evolving brand and business challenges fully, providing a truly stand-out offer in our marketplace.”

This was posted in Bdaily's Members' News section by Ellen Forster .