Member Article

New ‘Sustainability Studio’ Supports Planet Possible Initiative

New ‘Sustainability Studio’ Supports Planet Possible Initiative & gets royal seal of approval

Paints giant AkzoNobel has created a ground-breaking ‘Sustainability Studio’ to communicate complex environmental messages to key stakeholders.

Created by Manchester based brand communications agency Refinery, the studio conveys AkzoNobel’s major sustainability messages through fun interactive activities, a large living wall to promote the benefits of biophilia (the positive impact of plants) and exhibition and teamwork areas. The studio also tells the story ofAkzoNobel’s Planet Possible initiative, a strategy of radical efficiency which involves the company working with customers and suppliers to open up infinite possibilities in a finite world.

Officially opened by His Royal Highness Prince Andrew the Duke of York, the design comprises impactful graphics and specially commissioned oversized games such as a giant connect four and question-packed 3D puzzles, which aim to engage and inform visitors.

Environmentally friendly and recycled materials were used throughout.

Philip Armitage,director at Refinery said: “Our idea was to employ experiential marketing techniques to tell AkzoNobel’s sustainability story in a manner that key stakeholders would find more engaging. We transformed a simple office space into an exciting, interactive studio, where complex messages could be easily communicated through fun, playful activities, whilst still operating as an effective workspace.”

AkzoNobel specialises in supplying innovative products and sustainable technologies to industries and consumers worldwide, with brands including Dulux, Cuprinol, Hammerite and Polycell.

This was posted in Bdaily's Members' News section by Kirsty Hunt .