Member Article

PR agency enters world of business intelligence

Ilkley-based public relations consultancy, Approach PR, has added another top name to its client list by acquiring a new business contract with professional services company and neighbour, Perception BI.

The business analytics and intelligence specialist, also based in Ilkley, counts Wm Morrison Supermarkets, the NHS and Royal Mail amongst its customer base, and has called upon Approach PR to position the company as a thought leader in its field via media relations in trade and regional media.

Suzanne Watson, managing director of Approach PR, said: “Nothing feels better than working with neighbouring businesses and we are truly excited to be working alongside Perception BI which in our opinion is one of Yorkshire’s most innovative and forward thinking teams – based right here in Ilkley.

“Perception BI is fast building a reputation as a pioneer in its field and our plans are already in place to build on that and develop their reputation by ensuring the groundbreaking work they do reaches all its target audiences.”

Andrew Rabbitt, founder and director of Perception BI, added: “Approach holds many of the same values that we at Perception BI also stand by, and we were impressed by the team’s B2B experience and strategic approach to developing our business profile.

“It is also great that the network of thriving enterprises in Ilkley can support each other and help grow our business community.”

Perception BI was founded in 2007 to provide a customer-centric approach to business analysis and development. It also supports clients to deliver efficiency, performance and profitability improvements within their organisation using the Friction Free™ methodology.

Specialising in media relations, event and campaign management and internal communications, Approach PR was recently awarded gold and silver awards in the Regional Campaign of the Year category at the Chartered Institute of Public Relations’ PRide awards and includes Airedale Chemical, Advanced Actuators and Leading Edge Creative on its client list.

This was posted in Bdaily's Members' News section by Approach PR .