Member Article

Manchester City FC and New York City FC launch multi-year partnership with Digicel

Manchester City FC and New York City FC have launched a new multi-year partnership with Digicel.

The communications partner works across the Caribbean, Central America and the South Pacific.

They will work together on a range of community initiatives, including promotional opportunities and VIP attendance at games at Yankee Stadium in New York and Etihad Stadium in Manchester.

The partnership will also see Digicel’s coaching programmes work together with the clubs.

Commercial director of City Football Marketing, which brokers Manchester City FC and New York City FC’s commercial partnerships, Omar Berrada, said: “We are delighted to welcome Digicel as our very first partner in the Caribbean, Central America and South Pacific Islands.

“Digicel has invested significantly in growing, developing and marketing football across their regions for several years and we are looking forward to working together to bring exciting promotions and content to football fans across these markets.”

Digicel group director of marketing operations, Kieran Foley, said: “Digicel is delighted to be working with Manchester City and New York City FC, both clubs who enjoy an international following.

“This marks the next phase in our development marrying content and community programmes across all our markets in the Caribbean, Central America and the South Pacific as well as into our Diaspora communities from afar.

“Knowing we have set the bar high with our previous partnerships from the Barclays Premier League and with the Caribbean Football Union, we are very excited to develop this platform with Manchester City FC and New York City FC, to deliver compelling and exclusive content which our customers can consume in broadcast, digital and mobile channels, exciting experiences and promotions, as well as the unique and greatly enhanced.”

This was posted in Bdaily's Members' News section by Sophia Taha .