Member Article

Britain's ecommerce revolution – be part of it!

Britain is leading the way when it comes to international ecommerce, with businesses in the UK bringing in more money through online retail than any other country. Worth almost £1.2 billion, the British ecommerce market presents a significant revenue opportunity for small to medium sized businesses (SMEs) - but if you don’t have a transactional website, you will be missing out!

Going online gives small businesses the opportunity to broaden their customer base regionally, nationally and even overseas.

There are also further benefits, including:

1. For the consumer, convenience is always king. Ecommerce often fits it better with shoppers’ busy schedules, attracting consumers who don’t have time to visit a store

2. Heading online helps to level the playing field between SMEs and larger retailer. While small businesses may not be able to compete with major retailers on size and location of stores, you can go head-to-head with them on the web

3. Like all retail stores, SMEs are restricted by their opening hours. Getting online can transform a traditional 9-5 business, making it into a 24 hour operation. This means your customers can access products and services whenever they want

Yet, if there’s such potential for business growth online, why are so many SMEs fearful of embracing ecommerce? Often the issue is not knowing how or where to start.

Launching a sucessful ecommerce channel depends on a solid go-to-market strategy, and Retail Merchant Services has launched a brand new step-by-step ecommerce guide specifically for small businesses. With a clear strategy in place, SMEs will find ecommerce extremely easy to navigate – enabling you to create the perfect partner to your bricks-and-mortar outlet.

To find out more about how you can get trading online, download Retail Merchant Service’s ecommerce guide for small businesses: http://www.retailmerchantservices.co.uk/starting-an-online-business

This was posted in Bdaily's Members' News section by Gareth Poppleton .