Member Article

Choosing The Right App Name - The Must Knows

What’s in a name?

While true in Shakespearen times, the great author may not have told the same today. The saying, at least when it comes to the web world, doesn’t hold relevance. Names need to be relevant and something that audience needs- users get to access and experience the apps only when they can find them through their name.

Your app’s name is what your ASO or App store optimization starts with just as a page title holds importance in website SEO. App names can be quite tricky and help you get more downloads than ever.

However, an app name is the key to making the right impression and it’s important that you do it just right! Follow these tips when naming your app for more downloads.

1. Choose an unique app name

Never choose the app’s display name similar to other apps as you want your app to stand out from the crowd and not get confused instead! Similar names can make users download the wrong app altogether. Use the names of unique features in the app name to make it stand out from others.

2. Concentrate on the brand name

Use your company’s name or brand name in the first few characters of your app name, preferably in the first 25 characters. This is because it doesn’t just help you build up your brand credibility but also users conducting a search can see these many characters of an app name on the search page.

3. Keywords are essential

Keywords can prove to be of great use when users search for a specified type of app rather than a specified brand and it is these keywords that will help them find YOU!

• Make a list of apps in your category
• Consider the keywords used in their names
• Choose the relevant keywords often searched for by users
• Select 2 - 3 keywords and focus on them

4. Shorten the app name

Avoid using all the 225 characters that you have to work with and try to stay well within the full character count limit with short app names. There is no specified answer as to how many characters would be ideal and you must take into consideration your category to get the length right as it plays a vital role in the same.

5. Prioritize initial characters

As discussed before, the first 25 characters show up on the search results page in the app store search. Use the most descriptive words here to get more downloads. Use words related to your brand name and category to allow users to find your app easily.

6. Test the app name

After the keywords are chosen, create variations of the same before submitting them for the final approval to Apple. Around nine days are needed to get the app re-approved on Apple in case the previous one fails. That’s why it is best to test your app name before-hand only. Use tools such as Pickfu or UsabilityHub’s Five Second Test to check what reaction users have to your app name before submitting it finally.

This was posted in Bdaily's Members' News section by 360 Degree Technosft .