Member Article

The Serious Sweet Company is prioritising the North West

Confectioners, The Serious Sweet Company, is prioritising the North West as it rolls out a plan of sales support and expansion through premium independents and speciality food retailers.

The decision to focus on the region is supported by 10,917 new independent retailers in the North West during 2014, a 110% rise over the past five years.

Managing director of The Serious Sweet Company, Rob Whitehead, said: “The market has presented us with the perfect opportunity for Summer 2015 to entice those more premium family-owned SMEs such as farm shops and delicatessens in the North West to profit from the growing consumer appetite for handmade, luxury confectionery with a prestige heritage.

“We’ve a really vibrant selection with flavours and variants designed to sate the most discerning appetites with tantalising and timeless tasty treats.

“We’re always on the hunt for palate-challenging combinations and are excited to discover the North West’s foodie scene as well as meeting more people seeking something really different and unique for an Ultimate English experience.”

This was posted in Bdaily's Members' News section by Sophia Taha .