Member Article

Major award win for Uniting Ambition

Uniting Ambition has been announced the winner of “Best Marketing Campaign” in the prestigious 2015 Global Recruiter Awards.

“This is an outstanding achievement and true recognition of our market innovation”, says Howard Murfin, Director at Uniting Ambition. “We’re thrilled with the result, especially when awarded by such a significant body against such high calibre competition.

“The Global Recruiter Awards identify the best of the best from the UK recruitment industry. Each category sets out to record and reward the very best practice in the industry, meaning that each award win is a substantial triumph.”

The marketing campaign making these waves is “LinkedIn Recruiter Story”, Uniting Ambition’s highly creative internal recruitment drive. A HTML5 video which integrates with LinkedIn, the campaign allows users to sign in via the social network and view a bespoke, animated account of their professional journey so far. With a tongue in cheek twist, the video then offers a fun preview of what the user’s career would look like if they came to work for Uniting Ambition.

“A campaign like LinkedIn Recruiter Story has never before been seen in the industry”, Howard continues. “We’re the only recruitment company ever to integrate a personalised internal recruitment video with LinkedIn, and evidently that original approach has paid off.

“Not only have we won Best Marketing Campaign of 2015 in the Global Recruiter Awards, we’re also in the running for “Best Use of Video” in the CIPD Recruitment Marketing Awards and “Best Digital Marketing Campaign” in the Big Chip Awards. By any standards, this is an exceptional success story. We have an amazing product that has been recognised by the industry.

“Winning the Global Recruiter award for Best Marketing Campaign of 2015 adds major momentum to a period of high growth for Uniting Ambition. Hopefully, the victory will also put us on a roll and we will see further award wins in the near future. Watch this space!”

This was posted in Bdaily's Members' News section by Roxanne Abercrombie .